For many players of Animal Crossing: New Horizons, the only museum they have seen the inside of for a while has been its in-game museum. Some have been entertained by donating countless items to the museum’s director, Blathers. However, a range of players have also been using the game in new, unexpected creative ways to connect to their heritage and one another.
Museums and cultural organisations have played along. The Museum of English Rural Life launched a digital smock challenge encouraging users to design smocks inspired by its collection. The Met made its open-access collection available to add to the game with an Animal Crossing QR code generator. And some festivals have entirely adapted to an in-game format – such as Melbourne Fringe’s ACNH Fringe island!